
AAHOA is the largest hotel owners association in the nation, with Member-owned properties representing a significant part of the U.S. economy. AAHOA's 20,000 members own 60% of the hotels in the U.S. and are responsible for nearly 1.5% of the nation’s GDP. More than 1M employees work at AAHOA Member-owned hotels, purchasing more than $51B annually in other businesses, and members support 4.1 million U.S. jobs across all sectors of hospitality. AAHOA's vision is to be the foremost resource and advocate for America’s hotel owners.

Access Point Financial is a direct hospitality capital provider offering bridge, construction, and permanent loans, as well as mezzanine and preferred equity to qualified borrowers. We are also an experienced capex and PIP lender. Our diverse range of solutions offers a competitive alternative to bank financing. We can make a credit decision utilizing proforma based underwriting for a value-add or transitional assets. To us, each loan opportunity is unique, and we will work with you to ensure a successful closing.

Actabl is the leader in hospitality business intelligence, labor management, and hotel operations management software that provides actionable insights to above-property leaders and on-property leaders. Actabl brings together four powerful hospitality tech solutions to maximize profits for hotel operators. Actabl’s integrated solutions include ProfitSword’s business intelligence technology, Hotel Effectiveness’ complete labor optimization, ALICE’s hotel operations management platform, and Transcendent’s advanced asset management and CapEx. Navigate margins and markets with Actabl.

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at www.ahla.com.

Aimbridge Hospitality is the world’s leading global hospitality management company. A trusted operator of over 80 lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. Aimbridge continually strives to set the new standard in hospitality excellence, leading the industry into the future while recruiting and developing top industry talent in all key verticals and geographies.

The Allied Group renovates full-service hotels, resorts, and conference centers. With 4 decades of experience and licensed as a General Contractor in 46 states, Allied has worked in every major market and hotel segment with the expertise to renovate anything related to the hospitality property. Our passion drives our industry-leading professionals to deliver successful projects tailored to consistently meet the client's needs. Client satisfaction is job #1 at The Allied Group! Call us for your next project.

Amerail Systems is a nationwide hotel renovation company specializing in PIP fulfillment, bid, & design-build. Our expert team has provided hoteliers with rewarding results for 35+ years. We’re the single-source solution, from design to submittals to construction & everything in between - we’re there for you. We offer a wide range of hotel remodeling services including full-scale renovations, brand conversions, window replacements, & more. We do what we do best so hotels can do what they do best - We aim for WOW. Do you?

Avalara helps thousands of hospitality businesses stay compliant by automating the resource intensive, manual processes associated with managing sales and lodging taxes. Our cloud-based tax solutions connect into your property management system to offload the burden of researching changing tax rates and regulations, manually exporting bookings data for returns preparation, and reporting, filing and remitting sales and lodging tax returns. This allows you to stop worrying about audits, creating reports from disparate systems, and manually filing and remitting tax returns.

Avendra International delivers best-in-class pricing on both the essential and unique supplies and services your properties use every day. As the leading hospitality procurement services provider, our team of experts negotiate contracts, manage vendor relationships, and provide valuable insights to impact your bottom line, grow profits, and enhance the guest experience. Learn how Avendra International can help optimize your procurement strategy. Global Procurement. Local Expertise. Reach us at sales.inquiries@avendra.com.

Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties around the world to reach a global audience and grow their businesses.

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. *Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Canary Technologies is revolutionizing the hotel tech stack with its award-winning Guest Management Platform, digitizing everything from post-booking to checkout. Trusted by 20,000+ hoteliers in 80+ countries, including Marriott, Four Seasons and Wyndham, Canary is the top-rated solution on HotelTechReport. Canary’s solutions include Canary AI, Mobile Check-In, Smart Checkout, Dynamic Upsells, Guest Messaging, Digital Tipping and more. Canary eliminates paper processes, boosts revenue, increases staff efficiency, enhances the guest experience and reduces chargebacks and payment fraud.

The AHLA Foundation, the charitable giving arm of the American Hotel & Lodging Association (AHLA), is strengthening the lodging industry by helping people build careers and improve their lives. We are committed to elevating, educating, and empowering individuals and the public on the industry’s story of opportunity and advancement. We aim to support the recruitment, retention and advancement of employees throughout the industry. Through career development programs and scholarship initiatives, our work plays a vital role in helping hotel employees find their home in hospitality.

CBRE Hotels is a worldwide leader with experts 100 percent focused on hotels. With a global outlook and local focus, we navigate every dimension of hospitality. Our suite of services covers the full investment life cycle, our team specializes in all hotel asset types, and our research operation leads the industry. We have the insights on the market with experts on the ground to make sure you arrive at your investment goals. Check in with us at cbre.com/hotels.

At Choice Hotels, what unites us with our franchisees is our shared belief that tomorrow will be even better than today. At Choice Hotels, we know that self-determination matters, but that together, we are greater than we are alone. That you can be for yourself without being by yourself. We’re the hotel company for those who choose to bet on themselves – the striver, the dreamer, the entrepreneur.

Creating a big impact starts with the smallest details. From beautiful painting and wallcovering to intricate tile and custom millwork or installing state-of-the-art lighting, Continental Contractors goes the extra mile. We are a creative team of renovation specialists that helps hotel owners and operators plan, manage, and execute hotel renovations smarter and better: big impact public spaces; beautifully refreshed suites; upgraded guest rooms, corridors, and more. For over 20 years, Continental Contractors has been reinventing hotel renovation.

Travel connects us. For more than 60 years, Cooper Carry has strived to create experiences that are as unique as the people who make up each culture in which we work. Our hospitality imaginators have designed urban high-rise hotels, luxury resorts, complex convention center hotels and intimate boutiques, all anchored by our belief in Connection to Place. Our significant and sustainable design solutions blend the business of real estate and brand, experience and efficiency, service and food, finance, and well-designed spectacle.

Corning Optical Communications is the global leader in innovative connectivity solutions, specializing in advanced fiber optic technologies that empower industries to thrive in the digital era. Corning has consistently set the standard for excellence in optical communication. Corning is dedicated to transforming the hospitality industry through cutting-edge fiber optic solutions. Recognizing the critical role connectivity plays in enhancing the guest experiences, we have developed state-of-the-art Fiber to the Room solutions tailored to meet the unique needs of the hospitality sector.

Crystal provides full-service general contracting hotel renovation and conversion services, from exteriors, restaurants and lobbies to meeting and guest rooms. Our team specializes in value engineering – prudently balancing art and function to create inspired, beautiful spaces.

Deacon successfully handles many types of building construction and sitework projects ranging in size from very small to over $200 million. Deacon also handles specialized remodel work, such as historic, seismic upgrades and building envelope repairs for both commercial and multifamily structures. Deacon commits to your project’s success right from the start. Our collaborative process engages all stakeholders in defining project goals and identifying challenges before they become problems. We approach each and every project with enthusiasm, commitment and veteran leadership.

DIRECTV HOSPITALITY is the ultimate entertainment solution for hotels nationwide, offering customizable, scalable solutions for any size property. DIRECTV offers a variety of programming packages including access to NFL SUNDAY TICKET via Everpass, making DIRECTV® service the best entertainment experience for your guests.

DLR Group Hospitality is a boutique studio focusing on boutique, lifestyle, and upscale hotel development with strong brand relationships across all the major hotel flags. Our studio blends architecture and interiors, understanding each project from the inside out to create a strong local narrative to develop designs that don’t speak to a specific style but truly to the uniqueness of each brand and the property. We value partnership and are successful when working with fun, creative, and like-minded teams.

Encore is proud to provide event technology solutions to some of the finest hotels, resorts, and venues throughout the world. You’ll never be “one of the numbers” with us. Our team of hospitality professionals will use our suite of customized creative, production, and technical services to deliver unforgettable event experiences. Through the understanding of venue infrastructure, including rigging, power, internet, and design integration, Encore offers safe, creative, and truly imaginative solutions one customer, one event, one venue at a time.

Energy CX works with 40% of the largest U.S. hotel groups, handling energy purchasing, sustainability, and utility services for thousands of properties nationwide. As a top U.S. Energy Brokerage, our goal is simple: cut energy costs and make it easy for our customers.

Entegra is the world's largest food group purchasing organization. It supports the hospitality sector, primarily hotels, restaurants, golf and leisure, and senior living communities, by providing industry-specific savings solutions and improving their operations. A subsidiary of Sodexo, Entegra helps its clients unlock unlimited business performance through its unmatched purchasing power, enabled by a comprehensive suite of digital tools, personalized advisory services and its corporate social responsibility program. To learn more, visit https://bit.ly/4dgIEbq

EXP provides engineering, sustainability and commissioning services to the world’s built and natural environments. With a heritage dating back to 1906, we now have thousands of highly experienced and creative professionals, many with a specific focus in Hospitality, Entertainment and Gaming venues. We have provided engineering services on over 100,000 guestrooms. Whether talking about luxury hotels, uber-green facilities, or action-packed casinos, we have the knowledge and expertise to ensure that your guests enjoy unrivaled experiences that are complemented rather than compromised by our building systems.

Extended Stay America is the leading mid-priced extended stay hotel brand family in the U.S. with more than 700 hotels. As an owner and operator for nearly 30 years, Extended Stay America pioneered the extended stay business model by attracting high occupancy from guests staying 7+ nights to streamline operations. Because extended stay isn’t just part of what we do – it’s ALL we do, we are uniquely positioned to focus on optimizing revenue and minimizing expenses for franchisees and developers.

ForWard is pleased to be in partnership with The Lodging Conference! ForWard is an initiative of the American Hotel & Lodging Association (AHLA) in collaboration with the AHLA Foundation. Through resources, mentoring, networking, and community-building, ForWard is helping advance the women who are advancing hospitality. Look for ForWard content throughout the conference and visit //www.ahla.com/forward to learn more about our events and engagement opportunities.

Enhance guest satisfaction with General Mills Foodservice’s premium products: Croissants, biscuits, cinnamon rolls, brownies, scones, and yogurt. Our commitment to quality ingredients and innovative solutions supports your success, streamlines operations, and delivers delightful results. Partner with us to impress your guests. Visit www.generalmillsfoodservice.com/lodging for more information.

H-CPM is a hospitality construction project management and owner representation firm overseeing all aspects of a project from conception through closeout. From renovations to conversions to repositioning and new construction, H-CPM prides itself on expertly executing turn-key projects on time and under budget. Averaging over 15 years of experience and having managed $2.5B+ in hotel capital projects, our team members are experienced with all major brands and our services can be customized to meet our clients’ needs.

HALL Structured Finance (HSF) is an entrepreneurial, direct private lender specializing in construction financing for multifamily and hospitality projects across the United States. By offering non-recourse terms, flexible underwriting standards, creative loan structures, and fast execution, HSF helps bring their clients development projects to life.

Hilton is a leading global hospitality company with a portfolio of 24 world-class brands comprising nearly 7,800 properties and more than 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history and, through the award-winning guest loyalty program, Hilton Honors, the more than 195 million Hilton Honors members.

Hodges Ward Elliott ("HWE") is the premier boutique real estate capital markets advisor, empowered to deliver exceptional results across a broad spectrum of business lines and product types. HWE's multi-disciplined platform includes hotel investment, capital markets, and loan sale advisory teams, with offices across the U.S. and London. HWE is dedicated to cultivating long-term client relationships and takes pride in the reputation and track record established over its 49-year history. Since 2022, HWE has completed over $14 billion in real estate sales and financing assignments globally.

With nearly 40 years of experience, Hoegger & Associates transforms hotel spaces with precision and care. We specialize in hospitality renovations and hotel rebranding. Our expertise spans from boutique hotels to full-service properties, ensuring tailored solutions for every client. What distinguishes us is our dedication to excellence and attention to detail in every project we undertake. Whether we are tackling a 200-room property, a grand ballroom, or outdoor oasis, you’ll feel the Hoegger Difference.

HotStats are global specialists in hotel profitability data providing comprehensive P&L performance analysis for the hospitality sector. Our unique profitability tool scrutinizes global financial and operational data from hotels, offering stakeholders crucial insights into their property's competitive standing and 500+ KPIs. With monthly, detailed P&L analysis, we empower operators to optimize profits, demonstrate value, and guide investment decisions. HotStats delivers valuable data-driven insights for the dynamic hotel industry.

Hunter Hotel Advisors is the top investment advisory firm focused exclusively on the hotel industry. With a seasoned team and offices nationwide, they excel in hotel brokerage, financial advisory, and capital markets services. With over 45 years of experience, they handle full and select-service assets, portfolio marketing, valuations, economic analysis, and industry relationships to maximize value. As founders of the Hunter Hotel Investment Conference, they host an annual event offering education and networking nationwide.

Join us for the 35th Annual Hunter Hotel Investment Conference March 18-20, 2025, where relationships are made and business is done.

HVS is the only global consulting firm focused exclusively on the hospitality industry. With over 350 people in 50 offices throughout the world, we offer expertise across all types of hospitality assets, including hotels, restaurants, casinos, shared-ownership lodging, mixed-use developments, spa and wellness, and conventions, sports, and entertainment facilities. We provide support for all stages of owning a hospitality property, from building or buying the property to planning the exit strategy, while helping you succeed in the complex hospitality arena.

More than 60 years of hospitality experience. A constant eye toward innovation. Distinctive, elevated brands. Acclaimed architecture and design. Award-winning restaurant concepts. A commercial services team focused on driving high-value revenue, optimizing owners’ channel mix, and enhancing the guest experience. A transformative growth strategy leading to more markets, more segments, and more opportunities. These are among the reasons owners and developers put their confidence in Hyatt. Above all, our purpose of care remains at the center of all we do.

IHG® Hotels & Resorts is a global hospitality company, with a family of 19 hotel brands, over 6,300 open hotels in over 100 countries, and more than 2,000 in the development pipeline. With a strong portfolio of brands, an expansive global footprint, and our transformed IHG One Rewards loyalty program, IHG Hotels & Resorts is committed to the success of our stakeholders and our purpose to provide True Hospitality for Good. To learn more about our brands or developing with us, please visit our website at www.development.ihg.com.

InterMountain Hotels, a leading hospitality company, is family-owned and operated with a nationwide portfolio of 100+ hotels comprised primarily of extended-stay and select-service. Dewey Weaver founded InterMountain 42 years ago, and has pursued a strategy of steady, consistent growth through development and ownership of high-quality, premium-branded hotels. InterMountain offers third-party services that include hotel management, development services, revenue generation strategy, and renovation/design/procurement. InterMountain has built and/or renovated over 200 properties nationwide, with a pipeline of 20+ hotels in various stages of development.

Today, hotel brands are advancing rapidly, driven by evolving technology and guest expectations. These demands on ownership can be overwhelming when managing capital expenditures. InterMountain ensures all projects, whether renovation or new construction, meet brand standards. Our project managers, designers, and procurement specialists collaborate closely with brands to ensure compliance. We prioritize relationships and value partnerships with clients and brands alike.

Founded in 2022 by industry veterans David Kong, Dorothy Dowling, Rachel Humphrey, Lan Elliott, and Huilian Duan, DEI Advisors is a non-profit organization dedicated to empowering leaders in the hospitality industry by sharing insights and lessons from accomplished professionals. To spotlight the many inspiring stories shared by our guests, we have evolved to "It's Personal Stories," which highlights the deeply personal nature of growth, self-discovery, and the development of one’s personal brand. Empower yourself: join us at ItsPersonalStories.com.

JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling over $90 billion worldwide. The group’s 200-strong global team in over 38 cities has been a top global hospitality advisor for over 30 years. Our hotel valuation, brokerage, asset management and consultancy services have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world.

The hospitality attorneys in the Global Hospitality Group® of Jeffer Mangels Butler & Mitchell comprise the premier hospitality practice in a full-service law firm, and the most experienced legal and advisory team in the industry. Our team of hotel lawyers and business advisors has helped clients with more than 4,700 hospitality properties worth more than $125 billion, and provides one of the most extensive virtual data bases of market terms for deals and financings.

Awaken to every element of luxury at this brilliantly imagined resort for both meetings and events or vacation getaways in Phoenix, JW Marriott Desert Ridge Resort & Spa. Get ready to ignite your transformative journey and discover a getaway with spa, golf, pickleball, award-winning dining including Tia Carmen and Kembara by Chef Angelo Sosa, Aqua Ridge WaterPark as well as a new festive season experience, Jingle at JW, and so much more.

Land-Ron, Inc. is a full-service General Contractor specializing in turnkey renovations and conversions for the hospitality industry since 1993. No matter the size or complexity of the project, Land-Ron, Inc. has been chosen time after time by owners and managers due to highly skilled and experienced staff, on-schedule completions, honest pricing, accountability, and high-quality finishes. From the mountains of Hawaii to the skyscrapers of New York, Land-Ron, Inc. has the resources and capabilities to transform your hotel.

Lodging Econometrics (LE) is the trusted leader for delivering comprehensive and actionable global hotel development intelligence, decision-maker contacts, and unparalleled customer service to industry-leading hotel franchise companies, lodging industry vendors, hotel ownership and management groups, Wall Street analysts, industry consultants, and many others. LE delivers tailored Business Development Programs that identify new business opportunities and provide valuable hotel development intelligence and supply insights with forecasts that will help your company gain a competitive advantage, accelerate revenue growth, and increase market share.

Mag Mile Capital is a dynamic and boutique commercial real estate mortgage banking firm, headquartered in Chicago and boasting a strong national presence with offices in New York, Massachusetts, Connecticut, Florida, Texas, Michigan, and Nevada. Our team of skilled capital markets advisors specializes in real estate debt placement and equity arrangements across various asset classes specializing in hospitality. We use our deep relationships to provide exclusive access to top-tier structured debt and equity advisory solutions for real estate investors, developers, owners, and entrepreneurs.

Founded in 1971, Marcus & Millichap is a leading firm specializing in commercial real estate sales, financing, research, and advisory services. The firm has the largest team of investment specialists in the industry, dedicated to meeting the diverse needs of private and institutional investors throughout the United States and Canada.

Margaritaville features over 30 lodging locations and over 20 additional projects in the pipeline, with nearly half under construction, two gaming properties and over 60 food and beverage venues. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant. Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,900 properties across more than 30 leading brands spanning 141 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information on developing with Marriott International, please visit our website at www.marriottdevelopment.com.

MGroup™ serves clients’ needs in the construction and design industries in the hospitality and multi-family sectors. Brands under our umbrella include Mstone®, Mshower®, Mteriors®, and Gainwell. Mstone® is our collection of vanity bases, sinks, casework, and patented Ultracera countertops. Through Mshower®, we offer shower doors, pans, surrounds, kits, and accessories. Under Mteriors®, we provide furniture, rugs, QuietLok® LVT, and decorative barn doors. The MGroup™ team is dedicated to delivering reliable and consistent product services with a seamless order process.

MindClick is the hospitality industry's trusted data co-pilot for sustainable design and procurement. Comprehensive dashboards and decision tools, powered by MindClick's Product Intelligence, help brands, owners and operators mitigate climate change risks, reduce carbon emissions, meet regulatory requirements, and support consumer demand for sustainable travel. Recognized as an industry leader, MindClick’s powerful platform is being used to guide design and procurement for almost 6,000 hotels across North America.

Mitsubishi Electric Trane is the exclusive provider of Zoned Comfort Solutions® and leading supplier of Ductless and Ducted Mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems in the United States and Latin America. With a nation-wide distribution and support network, we’re proud to partner with the industry in envisioning and developing comfortable, high-performing buildings. With energy-efficient, simultaneous heating and cooling, seamless controls and ultra-quiet operation, our CITY MULTI® VRF zoning systems provide a comfortable environment for your guests year-round.

Moss Adams is a fully integrated professional services firm with more than 4,750 professionals across over 30 locations in the West and beyond. Our professionals have deep expertise in the hotel and lodging industry, and we work with companies across the continuum - from owners and operators to investors and developers. We understand the different facets of your business and are personally invested in providing you with proven solutions to your financial and operational challenges so you can focus on your guests.

We believe everyone should have a right to travel, so we give our guests an affordable, welcoming place to rest wherever their journey takes them. For over 60 years, we’ve offered travelers a clean, comfortable room with great service at a great rate. We franchise over 1,500 economy lodging locations under the Motel 6 and Studio 6 brands. Motel 6 has used the tagline, “We’ll leave the light on for you®” for 35 years, earning the chain the highest brand recognition in the economy lodging segment.

NEWH is THE international community connecting the hospitality industry, providing scholarships, education, leadership development, recognition of excellence, and business development opportunities. NEWH is committed to the mission of delivering scholarships and education to the Hospitality Industry by providing high quality programming, tradeshows, conferences, and seminars. NEWH provides educational resources through international and regional formats allowing a network of 6,900+ professional members to benefit from these inspiring and engaging opportunities. NEWH has given more than $8,900,000.00 to over 3005 students.

Find your passion in the Northern Arizona University School of Hotel and Restaurant Management in The W.A. Franke College of Business, where we not only teach hospitality but also practice it with hands-on experiential learning. The Hotel and Restaurant Management major and its certificate programs—prepare you to be a business leader in the hospitality industry. https://nau.edu/hrm/ We look forward to welcoming you to the NAU School of Hotel and Restaurant Management at – a School in the Business of Hospitality!

Otelier is a hospitality performance optimization platform that puts data and efficiency at the heart of hotel operations. The tools enable hotel owners, operators and brands to run world-class businesses by automating back-office tasks, improving budget and forecast accuracy, and gaining real-time insights into property and portfolio performance. Within the Otelier product suite, DigiAudit, DigiPay and Rec streamline back-office workflows; TruePlan provides more accurate budgets and forecasts; and IntelliSight turns comprehensive data sets into actionable insights.

For more than 75 years, OUTRIGGER Hospitality Group has been a leader in premier beach resorts, expanding from Hawai‘i to Fiji, Mauritius, Thailand and the Maldives. Find barefoot luxury at OUTRIGGER’s diverse portfolio, including OUTRIGGER® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Kapalua Villas Maui and Honua Kai Resort & Spa Maui. It also manages select properties from top brands like Embassy Suites by Hilton®. Embark on a journey of discovery with OUTRIGGER.

PACE Loan Group (PLG) is a national leader in the C-PACE marketplace, providing direct C-PACE financing to commercial property owners. PLG benefits from institutional support with $700 million in capital from funds managed by AB CarVal, a subsidiary of Alliance Bernstein. The PLG team provides expertise up and down the capital stack, from origination and underwriting to loan servicing. To learn more about PLG, visit www.paceloangroup.com

Paramount Capital Advisors is a Real Estate Investment Advisor that provides cost effective capital solutions for our clients including senior debt, mezzanine debt and joint venture equity for all product types.

Paramount Lodging Advisors is a national hotel advisory team exclusively committed to the hospitality industry. Services include Hotel Investment Sales, Hospitality Consulting and Hotel Value Enhancement Advisory. PLA has over $10 billion in transactions and a 95+% close rate on engagements.

Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, we manage billions in capital across acquisitions, development, and lending, augmented by services designed to protect, support, and grow our investments.

The PENTA Building Group (PENTA) is a relationship-focused general contractor with offices in Arizona, Nevada, and Southern California. PENTA’s experience focuses on hospitality construction, which includes some of the largest and most complex hotel and resort projects – including nearly 30,000 rooms – over two decades. With more than $11 Billion in construction, PENTA is annually ranked as an ENR Top 100 General Contractor and Top CMAR Contractor. For more information, visit us online at pentabldggroup.com.

Founded by Bob Olson in 1979 and led by President Bill Wilhelm, R.D. Olson Construction commemorates 45 years of building and is one of the top 40 general contracting firms in California. R.D. Olson Construction is a premier builder of hotel and multi-unit properties for several national hoteliers and developers, including Marriott, Hilton, Hyatt, Ritz Carlton, MBK Living, and Related Properties and has a robust portfolio of renovation projects including the conversion of the historic Nomad Hotel in Los Angeles.

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof’s dual-branded properties. Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. To learn about franchising opportunities, visit redrooffranchising.com.

Sandman Savrann is a national law firm devoted to the hospitality industry. The Firm is recognized as a Tier 1 law firm by Best Law Firms® in the category of Leisure and Hospitality. Through its Associated Firms, which serve as Sandman Savrann’s departments, the Sandman Savrann team includes over 1,400 attorneys nationwide, delivering comprehensive, cost-effective counsel for regional, national, and international hotel companies and owners. We look forward to helping you achieve your goals.

We help commercial real-estate owners lower operating costs, protect their properties and increase sustainability with water technology. We think what is good for business can be good for the planet – higher net operating income from lower water and sewer bills, reduced insurance premiums and lower leak remediation costs. We use our water knowhow to help multi-unit dwellings and commercial properties benefit from sensor technologies at scale.

Sonesta is a growing hospitality company, ranked 8th in the U.S. by Smith Travel Research with 1,100+ properties totaling 100,000 guest rooms across 13 brands in eight countries. Brands include The Royal Sonesta; The James Hotels; Sonesta Hotels, Resorts & Cruises; Sonesta Select; Sonesta Essential, Sonesta ES Suites; Sonesta Simply Suites; Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta; and Canadas Best Value Inn by Sonesta, all available to franchise.

stayAPT Suites, THE Apartment-Style Hotel brand, is redefining long-term lodging. Every suite features an approximately 500+ square-foot layout with a living room, full-size kitchen, and a separate bedroom. stayAPT Suites appeals to traveling professionals, project-based workers, and transitional housing customers. The brand offers a superior experience within its competitive set, while providing an opportunity to cross-sell in the corporate housing and apartment markets. stayAPT Suites is positioned in the midscale, extended-stay segment, offering nationwide franchise opportunities with flexible prototype sizes.

Staypineapple Hotels Inc. is a hospitality management and licensing company most prominently known for its operation of the Staypineapple brand, a boutique hotel group with locations across the United States. Staypineapple Hotels Inc. is poised to expand its brand licensing and hotel management reach by bringing new hotels into the Staypineapple family. For more information, visit Staypineapple-hotels.com or call Austin Gardner (970) 492-5340.

Tambourine continues to shake up the hospitality industry with custom-integrated marketing solutions for hotels, resorts, and destinations worldwide. The company’s emergence as the market leader for both branded and independent hotels is a testament to its core values: putting customer service center stage, setting the standards for hotel website design, and making performance digital marketing easier and more profitable for its valued partners.

Ten-X is the #1 exchange for buying and selling commercial real estate online. Our sophisticated auction platform brings together the most expansive pool of buyers, a broad selection of in-demand properties, and real time asset intelligence powered by CoStar data to make transactions twice as fast and twice as certain for brokers, owners, and investors. Visit www.ten-x.com for the exponentially smarter, better, faster way to transact commercial real estate.

Unifocus, a leader in workforce management technology, boosts hotel performance with intelligent analytics that automate labor budgeting and forecasting, delivering precise staffing levels and workloads by streamlining Planning & Scheduling, Time & Attendance, and Operations Management tools. Employees love the mobile app for seamless communication, with features like effortless shift swaps and real-time prioritization of guest requests, housekeeping and maintenance tasks. Operational efficiency is accelerated with compliance alerts allowing managers to focus on maximizing guest satisfaction and fostering a productive, engaged workforce.

US Hotel Advisors is an industry leading, nationwide hospitality investment banking firm specializing in debt financing, joint-venture equity placement and investment sales. Led by a Wall Street alumnus and long-time hospitality industry veterans, we possess superior capital markets and lodging industry relationships and knowledge which facilitates smooth, quick closings. US Hotel Advisors’ executives average over 30 years of experience in the industry and have closed more than $3.0 billion in hospitality transactions.
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Valencia Hotel Group competes successfully in the upper-upscale and luxury independent boutique sector of the hotel industry. While operators may be expert in managing traditional branded hotels, many fail to understand that a boutique hotel is not just a branded hotel with cooler design. Empowered service culture, curating a boutique vibe, and efficient systems make the difference. Call Valencia if you have or are considering an independent or soft-branded boutique hotel.

Wells Fargo Bank, N.A., is a leading national balance sheet lender providing real estate loans to multi-unit owners and operators of franchised hotels in the select-service and extended-stay segments. Our division specializes in acquisitions, refinancing and renovation of premium branded hotels nationwide. We deliver a full spectrum of lending, treasury management, interest rate management and corporate banking products tailored to meet the specific needs of each customer.

Western Alliance Hotel Franchise Finance, a national banking group within Western Alliance Bank, Member FDIC, is a leading national balance sheet lender specializing in providing real estate loans to owners and operators of franchised hotels in the U.S., wherever business happens. The group’s relationship banking lenders draw on significant hotel and hospitality backgrounds to serve hotel owners and operators with a high degree of expertise and responsiveness. Learn more at https://www.westernalliancebancorporation.com/industry-expertise/hotels.

Founded in 1909, Whiting-Turner is a recognized leader in areas of construction management, general contracting, and design-build services in many market segments including hotels, resorts & spas, restaurants, convention centers, and casinos. With over 40 years in hospitality, Whiting-Turner, in collaboration with clients, designers, and project teams, has been constructing and renovating hotels to enhance guest comfort and experience while ensuring safety and operational continuity for owners, guests, and staff.

Founded in 2021, the Women in Hospitality Leadership Alliance is a consortium of organizations dedicated to advancing women in hospitality. To date, thirty organizations have joined forces to maximize their efforts through collaboration and partnership. While each of these independent organizations continues its work, together they collaborate to amplify their programs, messaging, and initiatives advancing women in leadership, striving to move the needle farther and faster in an effort to maximize the impact of each and collectively of all.

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by number of hotels. As a leading hotel franchisor with 25 brands in the portfolio, we’re dedicated to helping hotel owners increase their revenue and enhance guest satisfaction through expert revenue management and effective marketing strategies. Our award-winning Wyndham Rewards loyalty program drives ~50% of U.S. stays to our hotel owners across all of our brands, with ~108 million loyalty members and growing. To learn more about Wyndham, visit wyndhamdevelopment.com.

Xpodigital is a trusted partner of the largest hospitality, events, production and technology brands. Today's events demand impressive digital signage and secure, reliable internet access. Xpodigital delivers exceptional digital experiences every time. Established in 2000, Xpodigital is a full-service convention internet and digital signage services company headquartered in Orlando, Florida. Xpodigital powers world-class digital experiences for leading hotel brands, corporate events and convention centers across the United States.